Stakeholder analysis of the deliberation of an increase to the excise tax on sweetened beverages in Mexico.

Objective: To present the results of a stakeholder analysis used to construct a map of the actors involved in the delib-eration of a proposal to increase the tax on sugar-sweetened beverages (SSB) in Mexico from 10 to 20 percent per liter.
Materials and Methods: A literature review and in-terviews to key actors were implemented. The analysis of the actors' power and position was made using Policymaker.
Results: There was concern for the obesity epidemic among all stakeholders, but little consensus on the way to solve it. Researchers and non-governmental organizations (NGO) support an increase in the tax on SSB, while government officials and industry representatives oppose this measure.
Conclusion: Supporters of an increase to the tax on SSB need to build a coalition in order to force government officials to support this policy and successfully confront the soda industry, which has a solid opposing strategy and enormous financial resources to influence public opinion and congressmen.