Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.

MLA

Husnain, Mudassir, et al. “Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.” Frontiers in Psychology, vol. 11, Jan. 2021, p. 533216. EBSCOhost, https://doi.org/10.3389/fpsyg.2020.533216.

APA

Husnain, M., Wang, Z., Poulova, P., Syed, F., Akbar, A., Akhtar, M. W., Akbar, M., & Usman, M. (2021). Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model. Frontiers in Psychology, 11, 533216. https://doi.org/10.3389/fpsyg.2020.533216

Chicago

Husnain, Mudassir, Zanxin Wang, Petra Poulova, Fauzia Syed, Ahsan Akbar, Muhammad Waheed Akhtar, Minhas Akbar, and Muhammad Usman. 2021. “Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.” Frontiers in Psychology 11 (January): 533216. doi:10.3389/fpsyg.2020.533216.