Hyping health effects: a news analysis of the 'new smoking' and the role of sitting.

Competing Interests: Competing interests: JYC has directly received consulting funds from the WHO and Bill Bellew Consulting Associates; and travel reimbursement from Marsh. BF has directly received travel reimbursement and/or consulting funds from the WHO, the Sax Institute, Cancer Council Australia, Cancer Council NSW, NSW Health, the Union for International Cancer Control, The Thoracic Society of Australia and New Zealand, and the Asian Center for WTO & International Health Law and Policy, National Taiwan University, College of Law.