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Crowdsourcing HIV Test Promotion Videos: A Noninferiority Randomized Controlled Trial in China.
- Source :
-
Clinical infectious diseases : an official publication of the Infectious Diseases Society of America [Clin Infect Dis] 2016 Jun 01; Vol. 62 (11), pp. 1436-1442. Date of Electronic Publication: 2016 Apr 29. - Publication Year :
- 2016
-
Abstract
- Background: Crowdsourcing, the process of shifting individual tasks to a large group, may enhance human immunodeficiency virus (HIV) testing interventions. We conducted a noninferiority, randomized controlled trial to compare first-time HIV testing rates among men who have sex with men (MSM) and transgender individuals who received a crowdsourced or a health marketing HIV test promotion video.<br />Methods: Seven hundred twenty-one MSM and transgender participants (≥16 years old, never before tested for HIV) were recruited through 3 Chinese MSM Web portals and randomly assigned to 1 of 2 videos. The crowdsourced video was developed using an open contest and formal transparent judging while the evidence-based health marketing video was designed by experts. Study objectives were to measure HIV test uptake within 3 weeks of watching either HIV test promotion video and cost per new HIV test and diagnosis.<br />Results: Overall, 624 of 721 (87%) participants from 31 provinces in 217 Chinese cities completed the study. HIV test uptake was similar between the crowdsourced arm (37% [114/307]) and the health marketing arm (35% [111/317]). The estimated difference between the interventions was 2.1% (95% confidence interval, -5.4% to 9.7%). Among those tested, 31% (69/225) reported a new HIV diagnosis. The crowdsourced intervention cost substantially less than the health marketing intervention per first-time HIV test (US$131 vs US$238 per person) and per new HIV diagnosis (US$415 vs US$799 per person).<br />Conclusions: Our nationwide study demonstrates that crowdsourcing may be an effective tool for improving HIV testing messaging campaigns and could increase community engagement in health campaigns.<br />Clinical Trials Registration: NCT02248558.<br /> (© The Author 2016. Published by Oxford University Press for the Infectious Diseases Society of America. All rights reserved. For permissions, e-mail journals.permissions@oup.com.)
- Subjects :
- Adolescent
Adult
China epidemiology
Humans
Male
Video Recording
Young Adult
Crowdsourcing economics
Crowdsourcing methods
Crowdsourcing statistics & numerical data
HIV Infections diagnosis
Health Promotion economics
Health Promotion methods
Health Promotion statistics & numerical data
Homosexuality, Male statistics & numerical data
Marketing of Health Services economics
Marketing of Health Services methods
Marketing of Health Services statistics & numerical data
Subjects
Details
- Language :
- English
- ISSN :
- 1537-6591
- Volume :
- 62
- Issue :
- 11
- Database :
- MEDLINE
- Journal :
- Clinical infectious diseases : an official publication of the Infectious Diseases Society of America
- Publication Type :
- Academic Journal
- Accession number :
- 27129465
- Full Text :
- https://doi.org/10.1093/cid/ciw171