Back to Search
Start Over
Evaluation of EX: a national mass media smoking cessation campaign.
- Source :
-
American journal of public health [Am J Public Health] 2011 Feb; Vol. 101 (2), pp. 302-9. Date of Electronic Publication: 2010 Dec 16. - Publication Year :
- 2011
-
Abstract
- Objectives: We used longitudinal data to examine the relationship between confirmed awareness of a national, branded, mass media smoking cessation campaign and cessation outcomes.<br />Methods: We surveyed adult smokers (n = 4067) in 8 designated market areas ("media markets") at baseline and again approximately 6 months later. We used multivariable models to examine campaign effects on cognitions about quitting, quit attempts, and 30-day abstinence.<br />Results: Respondents who demonstrated confirmed awareness of the EX campaign were significantly more likely to increase their level of agreement on a cessation-related cognitions index from baseline to follow-up (odds ratio [OR] = 1.6; P = .046). Individuals with confirmed campaign awareness had a 24% greater chance than did those who were not aware of the campaign of making a quit attempt between baseline and follow-up (OR = 1.24; P = .048).<br />Conclusions: A national, branded, mass media smoking cessation campaign can change smokers' cognitions about quitting and increase quit attempts. We strongly recommend that federal and state governments provide funding for media campaigns to increase smoking cessation, particularly for campaigns that have been shown to impact quit attempts and abstinence.
- Subjects :
- Adolescent
Adult
Advertising statistics & numerical data
Age Factors
Female
Health Behavior
Health Promotion statistics & numerical data
Humans
Male
Middle Aged
Sex Factors
Smoking Cessation statistics & numerical data
Socioeconomic Factors
Young Adult
Advertising methods
Health Promotion methods
Mass Media statistics & numerical data
Smoking Cessation methods
Subjects
Details
- Language :
- English
- ISSN :
- 1541-0048
- Volume :
- 101
- Issue :
- 2
- Database :
- MEDLINE
- Journal :
- American journal of public health
- Publication Type :
- Academic Journal
- Accession number :
- 21164094
- Full Text :
- https://doi.org/10.2105/AJPH.2009.190454