Who is responsible for food risks? The influence of risk type and risk characteristics.

The influence of food risk type and risk characteristics on food risk responsibility judgments was studied. A total of 1270 Finnish consumers judged their personal responsibility and the responsibility of three non-personal targets, industry, retail, and society, in relation to six food-related risks. They also evaluated the risks on several psychometric dimensions. The ratings were gathered via internet questionnaire. Industry and society were considered to be most responsible for all risks but the risk of cardiovascular disease, for which personal responsibility was considered to be highest. Judgments of personal controllability predicted personal responsibility judgments, and unnaturalness judgments predicted non-personal targets' judged responsibility. Personal responsibility judgments were related to different risk dimensions than judgments of non-personal targets' responsibility.