The business of PET/CT.

Objective: This chapter discusses how to market to and educate the referral community and third party payers about the benefits of the emerging PET/CT technology.
Conclusion: Clearly, the fusion of PET and CT into one piece of equipment will present challenges for years to come. It is important for providers to be involved with all of the administrators, managers, referring and interpreting physicians, and the payer communities in their market to clearly understand individual payer business practices and to identify opportunities to educate and influence changes in payment and coverage policies.