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Behavior change in the funny papers: feedback to cartoonists on safety belt use.
- Source :
-
Journal of applied behavior analysis [J Appl Behav Anal] 1992 Winter; Vol. 25 (4), pp. 769-75. - Publication Year :
- 1992
-
Abstract
- A multiple baseline across 8 nationally syndicated cartoonists evaluated the effects of personal advocacy letters encouraging presentations of a specific prevention message--the depiction of safety belt use in comic strips showing motor vehicle occupants. During baseline these cartoonists depicted safety belt use in only 15% (6 of 41) of their strips with occupied vehicles, but following receipt of a personal letter requesting safety belt use 41% (42 of 102) of their strips depicted safety belt use. Four cartoonists showed clear and immediate increases in depiction of safety belt use, 2 demonstrated delayed and somewhat less consistent belt use, and 2 cartoonists showed no change. The approach and results are discussed with regard to advocacy efforts intended to influence presentation of prevention messages in the media.
Details
- Language :
- English
- ISSN :
- 0021-8855
- Volume :
- 25
- Issue :
- 4
- Database :
- MEDLINE
- Journal :
- Journal of applied behavior analysis
- Publication Type :
- Academic Journal
- Accession number :
- 1478901
- Full Text :
- https://doi.org/10.1901/jaba.1992.25-769