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Direct-to-consumer advertising is more profitable if it is misleading.

Authors :
Mansfield PR
Mintzes B
Source :
The New Zealand medical journal [N Z Med J] 2003 Sep 26; Vol. 116 (1182), pp. U610. Date of Electronic Publication: 2003 Sep 26.
Publication Year :
2003

Details

Language :
English
ISSN :
1175-8716
Volume :
116
Issue :
1182
Database :
MEDLINE
Journal :
The New Zealand medical journal
Publication Type :
Editorial & Opinion
Accession number :
14581959