A comparison of medical professionals with favorable and unfavorable attitudes toward advertising: an empirical study.

Authors :: Yavas U
Riecken G
Source :: Health marketing quarterly [Health Mark Q] 2001; Vol. 18 (3-4), pp. 13-26.
Publication Year :: 2001

Subjects :: Advertising
Data Collection
Dentists classification
Ethics
Female
Humans
Male
Physicians classification
Professional Practice statistics & numerical data
United States
Attitude of Health Personnel
Dentists psychology
Marketing of Health Services standards
Physicians psychology

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