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Contagious : why things catch on.
- Publication Year :
- 2013
- Subjects :
- New products
Consumer behavior
Popularity -- Economic aspects
Subjects
Details
- Language :
- English
- ISBN :
- 9781451686579 (hbk.)
1451686579 (hbk.)
9781451686593 (ebook) - ISBNs :
- 9781451686579, 1451686579, and 9781451686593
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Contagious : why things catch on / Jonah Berger.
- Notes :
- Includes bibliographical references (p. [215]-233) and index.
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.9b08f668.3f56.4a18.844f.26534c5316ce
- Document Type :
- Bibliographies; Non-fiction