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Marketing research : an applied orientatio.
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Abstract
- Summary: With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
- Subjects :
- Marketing research
Marketing research - Methodology
Marketing research problem
Subjects
Details
- ISBN :
- 9789353433291 (pbk.)
- ISBNs :
- 9789353433291
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Marketing research : an applied orientation/ Naresh K. Malhotra and Satyabhusan Dash
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.98cd4f28.7e8c.4a08.9c59.e3778525295e
- Document Type :
- Book