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Leveraging brand in sport business.
- Publication Year :
- 2014
- Subjects :
- Sports -- Marketing
Sports Management
Subjects
Details
- Language :
- English
- ISBN :
- 9780415534857 (pbk.)
- ISBNs :
- 9780415534857
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Leveraging brand in sport business / edited by Mark Pritchard & Jeffrey L. Stinson.
- Notes :
- Includes bibliographical references and index.
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.8da15f12.600e.4f7b.b089.2bbe62369204
- Document Type :
- Bibliographies; Non-fiction