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Marketing Management.

Authors :
Kotler, Philip
Keller, Kevin lane
Chernev, Alexander
Sheth, Jagdish N
Shainesh, G.

Subjects

Subjects :
Consumer behavior
Market surveys
Marketing--Management

Details

ISBN :
9789356062665 (Pbk.)
ISBNs :
9789356062665
Database :
Jio Institute Digital Library Catalog
Journal :
Marketing Management / by Philip Kotler
Publication Type :
Book
Accession number :
jlc.oai.folio.org.fs00001072.7cf9d2ee.c8ea.44a7.bc9b.5809376c0c72
Document Type :
Non-fiction

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Authors Abstract Subjects Details