Strategic sport marketing.

Summary: "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sports markets, consumer behavior, marketing strategies, and best practices in sports marketing in a clear, comprehensive, and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sport views' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualizing sport as part of the experience economy and integrating technology and digitalization themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sports marketing and management, as well as a useful resource for all practitioners engaged in the marketing, promotions, or communications of sports organizations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- Provided by publisher.