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Customer relationship management : concepts and technologies.
- Publication Year :
- 2019
-
Abstract
- Summary: International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
- Subjects :
- Customer relations -- Management
Subjects
Details
- Language :
- English
- ISBN :
- 9780367376253 (pbk.)
- ISBNs :
- 9780367376253
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.
- Notes :
- Revised edition of the authors' Customer relationship management, 2015., Includes bibliographical references and index.
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.422afbca.1a97.4c43.9862.461d8ec6d47d
- Document Type :
- Bibliographies; Online; Non-fiction