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Indian Journal of Marketing.
- Publication Year :
- 1985
-
Abstract
- Summary: Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others. Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.
- Subjects :
- Computer Literature
Machine Learning
Computer Science
Subjects
Details
- Language :
- English
- ISSN :
- 09738703
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Indian Journal of Marketing
- Publication Type :
- Periodical
- Accession number :
- jlc.oai.folio.org.fs00001072.2e94e45f.4543.4565.ab9d.17b2ce281273
- Document Type :
- Periodical; Continuing resource