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Business to business marketing management : a global perspective.
- Publication Year :
- 2013
- Subjects :
- Marketing -- Management
Business to business marketing
Market research
Subjects
Details
- Language :
- English
- ISBN :
- 9780415537032 (pbk.)
- ISBNs :
- 9780415537032
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
- Notes :
- Blythe's name appears first in the earlier edition., Includes bibliographical references and index., Description based on print version record.
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.2cbd91d7.dd3d.4a93.b3f8.2b9bebc5de79
- Document Type :
- Bibliographies; Online; Non-fiction