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Consumer behaviour in food and healthy lifestyle : a global perspective.

Authors :
Ngugi, Isaac K.
O'Sullivan, Helen
Osman, Hanaa
C.A.B. International, issuing body.
Publication Year :
2020

Abstract

Summary: "This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"-- Provided by publisher.

Details

Language :
English
ISBN :
9781786392886 (pbk.)
ISBNs :
9781786392886
Database :
Jio Institute Digital Library Catalog
Journal :
Consumer behaviour in food and healthy lifestyle : a global perspective / Isaac K Ngugi, Helen O'Sullivan, Hanaa Osman.
Notes :
Includes bibliographical references and index.
Publication Type :
Book
Accession number :
jlc.oai.folio.org.fs00001072.030ca392.22be.4a6a.bcfc.8b33c7612a84
Document Type :
Bibliographies; Non-fiction