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Consumer behaviour in food and healthy lifestyle : a global perspective.
- Publication Year :
- 2020
-
Abstract
- Summary: "This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"-- Provided by publisher.
Details
- Language :
- English
- ISBN :
- 9781786392886 (pbk.)
- ISBNs :
- 9781786392886
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Consumer behaviour in food and healthy lifestyle : a global perspective / Isaac K Ngugi, Helen O'Sullivan, Hanaa Osman.
- Notes :
- Includes bibliographical references and index.
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.030ca392.22be.4a6a.bcfc.8b33c7612a84
- Document Type :
- Bibliographies; Non-fiction