SOCIAL NETWORKING AND SMALL BUSINESS: AN EXPLORATORY STUDY.

This paper reports the results of a study of small businesses in north Georgia, to determine to what extent they are utilizing social networking and if so, for what purpose. The research finds that small business has an established presence in the social networking domain, and to some extent is aware of the possibilities and opportunities offered, however, most are not moving beyond a passive presence. The paper concludes with an outline of its limitations, proposes approaches for further work and stresses the importance of this area for achieving competitive advantage. [ABSTRACT FROM AUTHOR]