ON SIMPLE STOCHASTIC DIFFUSION MODELS.

This paper expands the diffusion of information models developed by Funkhouser and McCombs (1972) to include situations involving simple interaction processes and more complicated situations involving both mass mediated messages and interactively mediated messages. This paper develops discrete time models of information diffusion as opposed to the continuous time models developed by Coleman (1964) and Bartholomew (1967) and others. [ABSTRACT FROM AUTHOR]