KNOWLEDGE EXCHANGE AND SYMBOLIC ACTION IN SOCIAL MEDIA-ENABLED ELECTRONIC NETWORKS OF PRACTICE: A MULTILEVEL PERSPECTIVE ON KNOWLEDGE SEEKERS AND CONTRIBUTORS1.

The paper researches the investment of enterprise social media (ESM) by organizations as a means to establish networks of practice and employee knowledge exchange. It seeks to determine the drivers for knowledge exchanges in social media-enabled electronic networks of practice (ENoP) and focuses on the question-answer format in the quality of knowledge exchanged. The authors studies the relationship between knowledge seekers and contributors and consider their dyadic relationship from an activity-centered language/action point of view.