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Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.
- Source :
-
Journal of Medical Screening . Dec2014, Vol. 21 Issue 4, p216-218. 3p. 1 Chart. - Publication Year :
- 2014
-
Abstract
- To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010–2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1–2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010–12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09691413
- Volume :
- 21
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of Medical Screening
- Publication Type :
- Academic Journal
- Accession number :
- 99114761
- Full Text :
- https://doi.org/10.1177/0969141314548204