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G-P prepares largest ever ad offensive.
- Source :
-
Advertising Age . 5/26/2003, Vol. 74 Issue 21, p3-33. 2p. 3 Color Photographs. - Publication Year :
- 2003
-
Abstract
- The article reports on the launch of line extensions, upgrades and advertising changes for three key brands by Georgia-Pacific Corp. (G-P) including Brawny paper towels, Quilted Northern bathroom tissue and Dixie tabletop products. G-P has announced the review of advertising samples from the New York-based Interpublic Group of Cos.' Fallon for Brawny and Omnicom Group's DDB Worldwide for Quilted Northern.
- Subjects :
- *ADVERTISING
*NEW product development
*TOILET paper
*PAPER products industry
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 74
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9890121