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G-P prepares largest ever ad offensive.

Authors :
Neff, Jack
Source :
Advertising Age. 5/26/2003, Vol. 74 Issue 21, p3-33. 2p. 3 Color Photographs.
Publication Year :
2003

Abstract

The article reports on the launch of line extensions, upgrades and advertising changes for three key brands by Georgia-Pacific Corp. (G-P) including Brawny paper towels, Quilted Northern bathroom tissue and Dixie tabletop products. G-P has announced the review of advertising samples from the New York-based Interpublic Group of Cos.' Fallon for Brawny and Omnicom Group's DDB Worldwide for Quilted Northern.

Details

Language :
English
ISSN :
00018899
Volume :
74
Issue :
21
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
9890121