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MOBILE WALLET BUILDING BLOCKS SLOWLY TAKE SHAPE.
- Source :
-
CRM Magazine . Oct2014, Vol. 18 Issue 10, p34-38. 5p. 3 Color Photographs, 1 Illustration. - Publication Year :
- 2014
-
Abstract
- The article discusses the emergence of mobile wallets and how it changed customer experience in payment process. Topics include the appeal of mobile commerce functions in smartphones to consumers, the use of more personalized shopping experiences, and the near field communication (NFC) system. Also mentioned is information on the role of PayPal, the formation of payment infrastructure company Merchant Customer Exchange (MCX), and the selection of an open or close loop design in transactions. INSETS: A Digital Wallet Versus a Mobile Wallet;Back to Square One.
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 18
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- 98609994