Worker eWOM: los trabajadores opinan en Internet.

The impact of Internet on companies and society has been tremendous. This revolution has created new behaviors among consumers, such as electronic word-of-mouth (eWOM), which has already been studied. Nevertheless, there is a very similar and frequent behavior that the academic field has not yet addressed in which employees and ex-employees publicly evaluate their companies as employers. We refer to that behavior, to which specific and important websites have been devoted, as weWOM (worker electronic word of mouth). In this article we describe weWOM, where it may be found, its relevance, and its consequences and implications for companies. [ABSTRACT FROM AUTHOR]