THE THEORETICAL AND METHODOLOGICAL APPROACH TO ASSESSING THE EFFICIENCY OF THE MARKET OF EDUCATIONAL SERVICES.

The purpose of the article is to work out the adapted balanced scorecard for the market of educational services, as well as to monitor the efficiency of the markets of educational services in Ukraine and the People's Republic of China. Originality. There has been analyzed in the article the prospects of introducing the adapted balanced scorecard into the market of educational services. There has been featured the meanings of the main indicators of the adapted balanced scorecard for assessing the effectiveness of the market of educational services. There has been suggested the approach to monitoring the effectiveness of the market of educational services. [ABSTRACT FROM AUTHOR]