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New price war features `simple' rate plans.
- Source :
-
InternetWeek . 10/06/97 Supplement, p7. 1/2p. 1 Graph. - Publication Year :
- 1997
-
Abstract
- Reports that the Big Three long-distance telephone companies have intensified their marketing war by reducing prices and shifting to simpler rate structures to attract more revenues. AT&T's One Rate calling plan; MCI Communications Corp.'s five-cent-Sundays promotion; Sprint's Monday Nights Free and Clear.
- Subjects :
- *LONG distance telephone service
*RATES
Subjects
Details
- Language :
- English
- ISSN :
- 10969969
- Database :
- Academic Search Index
- Journal :
- InternetWeek
- Publication Type :
- Periodical
- Accession number :
- 9710172948