Back to Search
Start Over
Companies sacrifice all--even ads--to pacify Wall St. gods.
- Source :
-
Advertising Age . 10/6/1997, Vol. 68 Issue 40, p32. 2/5p. 1 Color Photograph. - Publication Year :
- 1997
-
Abstract
- Opinion. Questions whether big consumer goods companies are increasing earnings by cutting back on advertising spending. The incentive that companies have for keeping earnings-per share in line with analysts' expectations; Wall Street rewarding companies for keeping earnings on target regardless how they do it; The report in `The Wall Street Journal' that indicated that Gillette had reduced its advertising spending to keep earnings up.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 68
- Issue :
- 40
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9710103529