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The Beanie factor.
- Source :
-
Brandweek . 06/16/97, Vol. 38 Issue 24, p22. 4p. 6 Color Photographs, 2 Black and White Photographs. - Publication Year :
- 1997
-
Abstract
- Focuses on the Teenie Beanie Baby stuffed toys that were handed out by McDonald's during the restaurant chain's April, 1997 Happy Meals promotional window. Popularity of the toys; Description of the Teenie Beanie Baby products; Who they are manufactured by; Insight into the promotional campaign. INSETS: As big as night baseball.;I'll get it for you but you pay your own shrink bills.;Ty connects hot-property..., by Carole Schmidt and Lynn...;Downloads.
- Subjects :
- *ADVERTISING
*STUFFED animals (Toys)
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 38
- Issue :
- 24
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9707242012