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The Beanie factor.

Authors :
Taylor, Rod
Source :
Brandweek. 06/16/97, Vol. 38 Issue 24, p22. 4p. 6 Color Photographs, 2 Black and White Photographs.
Publication Year :
1997

Abstract

Focuses on the Teenie Beanie Baby stuffed toys that were handed out by McDonald's during the restaurant chain's April, 1997 Happy Meals promotional window. Popularity of the toys; Description of the Teenie Beanie Baby products; Who they are manufactured by; Insight into the promotional campaign. INSETS: As big as night baseball.;I'll get it for you but you pay your own shrink bills.;Ty connects hot-property..., by Carole Schmidt and Lynn...;Downloads.

Details

Language :
English
ISSN :
10644318
Volume :
38
Issue :
24
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9707242012