Now the customer is job 1.

Looks at how car buyers are forcing the auto industry to reinvent the way its vehicles are designed and sold as of July 1997. The massive dealers and auto malls that are elbowing out the smaller mom-and-pop operations in the United States; The superstores being opened by corporate-run chains; The difference in how the vehicle market operates compared with a decade age. INSETS: Live by the lease, die by the lease.;New ways to turn tire kickers into buyers..