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McDonald's campaign pullback causes some analysts to cut profit estimates.
- Source :
-
Wall Street Journal - Eastern Edition . 06/05/97, Vol. 229 Issue 109, pB14. - Publication Year :
- 1997
-
Abstract
- Details the impact of a decision by McDonald's Corporation to withdraw a United States marketing campaign, on Wall Street analysts. Impact of the withdrawal on profit estimates; Objective of McDonald's campaign; Performance of McDonald's shares on the New York Stock Exchange; Assessment of McDonald's United States divisions; Comments by Mitchell J. Speiser, an analyst at Lehman Brothers.
- Subjects :
- MCDONALD'S Corp.
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 229
- Issue :
- 109
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 9706180348