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Hearst's Black aims for higher profile.
- Source :
-
Advertising Age . 4/28/1997, Vol. 68 Issue 17, p3-52. 2p. 1 Color Photograph, 1 Chart. - Publication Year :
- 1997
-
Abstract
- The article reports that Hearst Magazines Inc. president Cathleen Black has been aiming to build a higher profile on Madison Avenue, New York City by purchasing Sears PLC. According to Black, she sees her role as "an ambassador to the advertising community." The magazine unit's annual revenues are well more than $1 billion.
- Subjects :
- *PUBLISHING
MADISON Avenue (New York, N.Y.)
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 68
- Issue :
- 17
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9705012703