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Agencies to consumers: Can we relate?

Authors :
Barlow, Rick
Source :
Brandweek. 10/28/96, Vol. 37 Issue 41, p40. 1p.
Publication Year :
1996

Abstract

Discusses the growth in the use of relationship marketing in the United States. Types of relationship marketing strategies used by various companies; Two most popular relationship marketing strategies in use; Details on these two strategies.

Subjects

Subjects :
*RELATIONSHIP marketing

Details

Language :
English
ISSN :
10644318
Volume :
37
Issue :
41
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9703180073

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