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Going where the girls shop.

Authors :
Rice, Valerie
Source :
PC Week. 12/23/96, Vol. 13 Issue 51, pA1. 2p.
Publication Year :
1996

Abstract

Reports on the efforts of Purple Moon to develop computer software for girls, ages 8-13. The research conducted; The development of the game Let's Talk About Me; The significance of the girls' mothers.

Subjects

Subjects :
*GAMES for girls
*VIDEO games
*MARKETING

Details

Language :
English
ISSN :
07401604
Volume :
13
Issue :
51
Database :
Academic Search Index
Journal :
PC Week
Publication Type :
Periodical
Accession number :
9701061529

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Authors Abstract Subjects Details