CARTELES DE FIESTAS. ANÁLISIS DOCUMENTAL E ICONOGRÁFICO.

Estudy and document analysis of the festivities posters as a kind of advertising poster. There is a description of the basic features of 71 representative posters of San Isidro Labrador festivities using a self design model for this study. Visually, the results show how are represented the festive elements of Madrid through this advertising medium. From the documentary perspective, quantitative and qualitative analysis of the sample has allowed the identification of the authors of the poster, formats, techniques and the iconographic elements, themes and places most represented on posters. [ABSTRACT FROM AUTHOR]