Yeni Ekonomi Sürecinde Bilgi İletişim Teknolojileri (Bit) Tabanlı Reklam Uygulamalarına Yönelik Bir İnceleme.

The effects of ICT in macro and micro economic dynamics caused indisputable changes in competitive brand strategies. This changes on branding process brought new insights in advertising industry and followed by brands. In the sense of technological face of competitiveness and its reflection on consumer behaviour, due to new economic approach, developing international competitiveness shapes and supported via global network environments. Network technology with the support of the advancement in technologies and the use of ICT-based creative advertising strategies is becoming almost mandatory. With digitalized new economic approach, creative advertisement strategies, force to cristalised the best brands in international market which can use technology better and eager to reach the market leadership. It quite easy to express that, technology friendly brands closer for market leadership. In this paper, changing advertisement sector with development direction of network technologies in new economics, transition from traditional advertisement to ICT based new advertisement approach even developing knowledge in target market and/or reaching marketing targets and rise in sales figures; in every phase we can easily face with the reflection of new economics. In this respect, "according to the rules improbable-Purposeful Qualitative Content Analysis Method" selected advertising practices are examined. Carried out analyzes of the development of new and different approaches to the functioning of the proposed system. [ABSTRACT FROM AUTHOR]