When There's No Easy Way Out: Electoral Law Reform and Ballot Position Effects in the 2011 Hamburg State Elections.

The new electoral law in the state of Hamburg, which was first used in the 2011 elections for the state parliament, abolished the optional overall list vote in the electoral districts and thus forced voters to cast preference votes for individual candidates. Supporters of the new electoral law assume that voters will inform themselves better about the candidates. This assumption contrasts with the voters' tendency to choose their favourite option based on the little information which is provided on the ballot paper. We show that the new electoral law has missed its target and that voters rely heavily on the ballot paper cues, resulting in the replication of the behaviour pattern they were used to under the optional list vote and earlier under the closed list. Most importantly the ballot position has the largest effect on being elected to the parliament. [ABSTRACT FROM AUTHOR]