KAIMO TURIZMO KLASTERIAI: NOVATORIŠKO SMULKAUS IR VIDUTINIO VERSLO NAUDA, KLIŪTYS.

Although rural tourism in Lithuania sufficiently developed, but due to the fact that consumers are becoming whimsical, forcing the search for alternative ways to diversify and improve it . Modern rural tourists looking not only for peace, but for outdoor activities , entertainment, and other services . Often one of the farmstead of services to offer , but can close homesteads activities can be found in the client desired . So in order to keep the customer and to attract one of the alternatives become - innovative business models, search , clustering example , as one of the most adaptable practice rural tourism (Štoković , Gržinić 2008) industry. This article raises the problem - what cluster to form a business model for rural tourism and the benefits of the integration of the main obstacles? It solve the stated aim - to provide innovative business clusters as a model of integration benefits and barriers model. Based on objective analysis of scientific literature and synthesis of graphical modeling. [ABSTRACT FROM AUTHOR]