TURİZM İŞLETMELERİNE YÖNELİK İŞ İLANLARININ İÇERİK ANALİZİ YÖNTEMİYLE İNCELENMESİ.

In this study, the job advertisements for tourism enterprises in Turkey were examined by content analysis method. The data were collected by using 24 job advertisements published in two Turkish newspapers and 1397 in four Turkish websites. Thus, the database of the research for tourism enterprises includes of 1421 job advertisements. According to the findings, the first leading three cities in advertisements are İstanbul, Antalya and Muğla. In advertisemenst, its remarkable that the large number of city hotels stand out in relief. At the hotel enterprises in which the job advertisements are made mostly are the departments of front office, food and beverage and housekeeping. It has been found out that the advertisements in the study remain rather weak with regard to the facilities that the candidate employees are provided, some qualities that the candidate employees are supposed to have, and the contact information of the enterprises. [ABSTRACT FROM AUTHOR]