AS MARCAS NÃO TRADICIONAIS, UM NOVO PARADIGMA NO DIREITO DA PROPRIEDADE INDUSTRIAL. A JURISPRUDÊNCIA RECENTE: O CASO CHRISTIAN LOUBOTIN VS YVES SAINT LAURENT.

Non-traditional trademarks have been emerging as a new paradigm in the Industrial Property Law, since they represent an adaptation to innovation and competitiveness which has been growing among economic agents over the past years. However, the registration of these types of marks is not without problems, given the difficulty of adapting them to the registration requirements attributed to traditional trademarks, namely the graphic representation and the ability of distinguishing the source of the products and services covered by them. This article aims to demonstrate the contingencies in the registration of non-traditional trademarks, particularly singe color trademarks. [ABSTRACT FROM AUTHOR]