ANALÝZA EFEKTIVNOSTI VÝPŮJČNÍ SLUŽBY VE VEŘEJNÉ KNIHOVNĚ -- PŘÍPADOVÁ STUDIE.

The main objective of public service is to satisfy the public needs of society and to maximize the benefits to the individual users of those services. Perception of the importance of public services lies in the difficulty of determining the benefits of these services for society and the economy as a whole. Valuation of the benefits of public services and the effectiveness of the provision takes place ex post, i.e. based on a subjective assessment of consumers of these services. This paper focuses on determination of benefit lending services on case of the Municipality Library Kutná Hora. The paper analyses efficiency of lending services. The analysis is based from relations benefits and costs. Benefit of lending services is based on the ability of consumers to express their willingness to pay for the lending service of their disposable income, or from another source e.g. tax assignation. The result of the paper will be determining the value of lending services the Municipality Library Kutná Hora. [ABSTRACT FROM AUTHOR]