PRODUÇÃO DE REDES NO FACEBOOK E TRABALHO SEMIÓTICO NÃO-REMUNERADO: UM ESTUDO EMPÍRICO DA PÁGINA DO COLETIVO RIO NA RUA.

This paper is part of a broader research of the author's Master's Thesis and describes dynamics and values that constitute Rio na Rua's ("Rio on the street") network on Facebook. The page covers frequent popular riots in Rio de Janeiro, since june 2013. Through the description of the constitution and maintenance of the network created by Rio na Rua, we seek to demonstrate that users interaction on the platform is not just a consumption activity of the service offered by Facebook. It also creates a network within the network ecossystem of the platform. Therefore, the interaction is a semiotic and productive work as it is an essencial task on producing signs which are sold by Facebook as keywords to advertisers. [ABSTRACT FROM AUTHOR]