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Papert blasts ad rate differential.
- Source :
-
Editor & Publisher . 9/21/96, Vol. 129 Issue 38, p22. 1/6p. - Publication Year :
- 1996
-
Abstract
- Reports on Papert Cos. president, Sammy Papert III's criticism against the advertising rate differential. Need to ease the average differential of a daily newspaper; Criticism against rate card formats.
- Subjects :
- *ADVERTISING
*RATES
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 129
- Issue :
- 38
- Database :
- Academic Search Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 9610084072