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Exclusive deal with Reebok brings U. of Wisconsin millions of dollars and unexpected criticism.
- Source :
-
Chronicle of Higher Education . 9/6/96, Vol. 43 Issue 2, pA65. 2p. 1 Color Photograph, 1 Chart. - Publication Year :
- 1996
-
Abstract
- Looks at criticism which the University of Wisconsin at Madison has received for a lucrative agreement with sports-shoe maker Reebok. The deal to furnish the university's varsity sports team with footwear, uniforms, and warm-up clothing; Criticism over role of child or slave labor in assembling the shoes in developing countries; Other universities which have agreements either with Nike or Reebok; Efforts by Reebok and the university to fix the public-relations problem.
- Subjects :
- *UNIVERSITIES & colleges
*ETHICS
*SPORTS
Subjects
Details
- Language :
- English
- ISSN :
- 00095982
- Volume :
- 43
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Chronicle of Higher Education
- Publication Type :
- News
- Accession number :
- 9609047859