Back to Search Start Over

Exclusive deal with Reebok brings U. of Wisconsin millions of dollars and unexpected criticism.

Authors :
Naughton, Jim
Source :
Chronicle of Higher Education. 9/6/96, Vol. 43 Issue 2, pA65. 2p. 1 Color Photograph, 1 Chart.
Publication Year :
1996

Abstract

Looks at criticism which the University of Wisconsin at Madison has received for a lucrative agreement with sports-shoe maker Reebok. The deal to furnish the university's varsity sports team with footwear, uniforms, and warm-up clothing; Criticism over role of child or slave labor in assembling the shoes in developing countries; Other universities which have agreements either with Nike or Reebok; Efforts by Reebok and the university to fix the public-relations problem.

Details

Language :
English
ISSN :
00095982
Volume :
43
Issue :
2
Database :
Academic Search Index
Journal :
Chronicle of Higher Education
Publication Type :
News
Accession number :
9609047859