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Luxe life.

Authors :
Benezra, Karen
Source :
Brandweek. 5/27/96, Vol. 37 Issue 22, p22. 5p. 4 Color Photographs.
Publication Year :
1996

Abstract

Discusses the implications of McDonald's launching of the Arch Deluxe sandwich in May 1996. Risks of entering the adult market; Notion of the `$400-a-month-trap'; Possibility of the line to lead to a second branded concept that is higher priced.

Subjects

Subjects :
*SANDWICHES
*MARKETING

Details

Language :
English
ISSN :
10644318
Volume :
37
Issue :
22
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9606175526

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