New forms of cultural identity in an African society: Comment to the paper by Ullamaija Kivikuru.

ABSTRACT The article argues that it is hard to see that media development so far has contributed neither to economic development or to political liberation in African states. The media situation and the literacy problems is connected to social differences and tensions between elite vs. local populations and the urban culture vs. the village. Media transmits stereotypes of modernity and urban life that are conflicting with rural and traditional cultural identities. It is being argued that media changes in the future will make things even worse. African countries are confronted with globalized media trespassing into rural culture and establishing themselves in local consumption patterns, before local media structures have had the possibility to develop. This means a severe threat to local culture and to the possibility of developing civil society at the local level. [ABSTRACT FROM AUTHOR]