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Real Gustin at Hunt-Wesson.
- Source :
-
Brandweek . 3/18/96, Vol. 37 Issue 12, p37. 2p. 1 Color Photograph. - Publication Year :
- 1996
-
Abstract
- Interviews Dave Gustin, president of ConAgra's Hunt-Wesson Grocery Products unit. Changes in the company's marketing and sales system; View on the role of customer leadership initiative in making the company a stronger competitor; Creation of a role for an internal coordinator of creative work; Successful products; Forecasts for the snack food industry.
- Subjects :
- *SNACK food industry
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 37
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9604010752