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DR4 communication in the South African context: A conceptual paper.
- Source :
-
Public Relations Review . Jun2014, Vol. 40 Issue 2, p305-314. 10p. - Publication Year :
- 2014
-
Abstract
- Highlights: [•] Theoretically placing strategic communication management within the DRR paradigm. [•] Defining DR4 in the South African environment. [•] Indicating the need for DR4 communication in the South African environment. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 40
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 95812904
- Full Text :
- https://doi.org/10.1016/j.pubrev.2013.11.011