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The Making of a Global Best Seller.

Authors :
BINKLEY, CHRISTINA
Source :
Wall Street Journal - Eastern Edition. 5/1/2014, Vol. 263 Issue 101, pD1-D2. 2p. 7 Color Photographs.
Publication Year :
2014

Abstract

The article discusses circumstances leading to strong consumer demand in Asia and elsewhere for the "Abel" women's pump from manufacturer Jimmy Choo. In December of 2013 actress Jun Ji-hyun wore the shoe on an episode of the popular South Korean television soap opera "My Love From the Star." The following month the shoe was completely sold out in Asia, forcing Jimmy Choo chief executive Pierre Denis to place more orders for the by-then discontinued model.

Subjects

Subjects :
*HIGH heel shoes
*WOMEN'S shoes

Details

Language :
English
ISSN :
00999660
Volume :
263
Issue :
101
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
95797797